It’s November so it must be time for the Battle of the Christmas adverts in the UK


Some of our most nostalgic holiday memories are triggered by classic American commercials such as the unforgettable “Peter Comes Home” mid-80’s commercial for Folgers Coffee, the late 70’s Santa coming down a ski slope on a Norelco shaver and the 1970’s snowman warming up in front of a bowl of chicken noodle soup from Campbell’s Soup.

With still more than a week to go before Thanksgiving, it’s time, once again boys and girls, for the unveiling of the annual Christmas adverts from UK retailers such as John Lewis and Sainsbury’s as the onslaught to tear-jerker holiday adverts have already hit the air not only in America but in the UK as well. Sadly, my personal view from approximately 5000 miles away, I think most of them have lost their way as compared to some of the most classic adverts in past years.

This year is no exception as the bar is once again raised, budgets are higher and public anticipation is higher than the law allows. John Lewis, the U.K. department store chain finds itself battling it out with two supermarket chains, Sainsbury and Waitrose, along with Marks & Spencer for the one that will  generate the greatest number of teary-eyed moments. You be the judge….

John Lewis – #MozTheMonster

Marks & Spencer: Paddington & the Christmas visitor

Waitrose “Snowed In”: #ChristmasTogether

Sainsbury – #everybitofChristmas