U.S. vs. UK – A promotional Tale of Two ‘Poldarks’
Over the past several years, there seems to be a growing difference between the way series that air in both the UK and the U.S. are promoted to potential audiences. While series such as Call the Midwife, Downton Abbey, Lewis, Endeavour and, now Poldark have enjoyed both critical acclaim and audience success on the BBC, ITV and PBS, […]
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