Over the course of the last 70 years, Heathrow Airport has specialized in reconnecting people with their loved ones, especially at this time of year, because coming home for Christmas is ‘the best gift of all’. Among the millions of seasonal passengers that pass through on a daily basis, there are some extra-special arrivals that have made it home in time for the big day.
Offering an explanation for the airports first foray into the Christmas advert sweepstakes, Heathrow’s Commercial Director Jonathan Coen said, “Christmas is my favourite time of year at Heathrow – the airport is abuzz with families and friends reuniting for this special time of year. We love the film and hope the bears’ journey through the airport captures that excitement you feel when walking through Heathrow arrivals into the arms of your loved ones at Christmas.”
Set to a classic Chas and Dave soundtrack and filmed over three days while Heathrow was fully operational, the video campaign features two much-loved and aging teddy bears as they arrive at the airport. Capturing tender moments between the couple; from the wife gently waking her sleeping husband in his seat, to his protective arm helping her onto the escalator, the “Best Gift of All” campaign follows the couple as they travel through the airport capturing all the familiar sights and sounds of the second busiest airport in the world based on international travel.
Finally the elderly bears emerge blinking into arrivals and we see them searching the crowds for someone. And, cue the box of kleenex….
Take that, John Lewis, Sainsbury’s and Marks & Spencer. For 2016, there’s a new sheriff in town for the Battle of the Christmas adverts.