British Airways raises the bar, once again, with pre-flight safety video you will actually pay attention to!

They’ve got their Oscars, they’ve got their BAFTAs, but it seems what Britain’s top actors really want is a chance to get a line in British Airways’ in-flight safety video. Beginning this month, air travelers on British Airways will experience first hand the airlines newest pre-flight safety video created in conjunction with Comic Relief, the U.K. charity behind Red Nose Day.

The safety video. It’s a video that is often ignored by airline passengers who want nothing more than to go either straight to sleep or watch the featured movies available onscreen as soon as they reach their designated seats.  But, like last year’s brilliant effort, which featured Gordon Ramsay, Rowan Atkinson, Chiwetel Ejiofor, Westworld’s Thandie Newton, Rob Brydon, Jim Broadbent and Sir Ian McKellen, the 2018 version 2.0 features another A-list line-up including Sir Michael Caine, Joanna Lumley (Absolutely Fabulous), David Walliams, Olivia Colman (Broadchurch, The Crown), British model Jourdan Dunn and Naomie Harris (Skyfall, Spectre) in a safety video that, once again, cynical passengers might actually pay attention to.

In the director’s cut below, the newly created video’s “director”, comedian Chabuddy G (Asim Chaudhry), says the airline has been inundated with actors wanting to get involved. “Sure, they’ve got their BAFTAs, they’ve got their Oscars — but what they really want, is a SISTA — the Society of In-flight Safety Training Awards,” he says. “They all want to get their hands on the golden wings!

Like its predecessor, the new video has the award-winning actors forced to prove their acting chops, with Chabuddy G mistaking the three-time BAFTA winner Olivia Colman for a tea lady, and asking AbFab star Joanna Lumley if she has experience working with props.

Much like Heathrow Airport’s 2016 effort to give weary arriving passengers a sense of British culture from the moment they touch down where they teamed up with English comedian, actor, writer, presenter, activist and self-professed tech geek, Stephen Fry, the newest British Airways video effort has been designed to ‘help customers absorb important safety messages, while boosting fund-raising for Flying Start, the global charity partnership between British Airways and Comic Relief’.

The video will roll out across short-haul flights during July, then across long-haul services from August 1. Almost makes you want to book a flight on British Airways just to see the pre-flight safety video…

In: Comedy