Looking for a new ‘local’ leading up to this Saturday’s Coronation of King Charles III? Not to worry, the trusty blue and red supermarket will be opening a pop-up Tesco boozer to celebrate Chazza’s coronation. The limited-time pop-up on the site of The Castle pub in Farringdon, appropriately re-named The King in the Castle, will open for two days only on May 4 and 5, with all proceeds going to youth charity The Prince’s Trust.
The Coronation-themed menu from Tesco’s limited-edition range will include Camilla’s King Prawn Curry, ‘The Prince’s Crust’ Pie, and a trifle inspired bellini.
Lest you think this is merely a way for Tesco to capitalize on an event that literally hasn’t happen for almost 75 years, think again.
Alessandra Bellini, Tesco chief customer officer said: ‘The Coronation is a historic moment and we want to help our customers celebrate it. As one of the most enduring parts of British culture, pubs have traditionally been an important part of local communities and so a pub felt like the perfect way to bring people together to mark this special occasion and enjoy delicious food.”
Bellini went on to say, “What’s more, we’ll donate £250,000 from the proceeds of sales of our limited-edition Coronation range in-store, along with all proceeds from the pub to The Prince’s Trust so we can all enjoy food that both tastes good and does good.”
Bookings for the The King in the Castle are open now via OpenTable. There will also be space for walk-ins. If you’re going to the Coronation on May 6 and find yourself within walking distance of The King in the Castle, take pictures and send our way so we can, at least, live vicariously 5000 miles away.
The King in the Castle. 34-35 Cowcross Street, EC1M 6BD. May 4-5, Noon-11pm.
In: Odds & Sods