We used to say that you know you’ve arrived when you are subject of a Jimmy Fallon parody, a Saturday Night Life sketch or featured in a segment on Red Nose Day. Owners of all three, Downton Abbey went one step further when Lady Mary, herself, participated in a game of antler toss to promote the upcoming 4th series on PBS. But, there’s a new sheriff in the pop-culture town these days…
The coolness factor has been seen and exponentially raised by Sherlock with the introduction of an official ‘iPhone app’, Sherlock: The Network. Developed by digital production company, The Project Factory, in association with series producer, Hartswood Films, the app features all-new footage with the characters of Sherlock, John and Mycroft directly addressing the user, who instantly becomes part of Sherlock’s digital savvy ‘Homeless Network’.
With Sherlock: The Network app, you’ll can assist Sherlock (Benedict Cumberbatch), John (Martin Freeman) and Mycroft (Mark Gatiss) on ten new cases, virtually navigating your way around London on foot, by tube or by taxi – speaking to witnesses and gathering evidence.
App writer, David Varela explains, “As the story progresses, you go from being Sherlock’s eyes and ears, just doing legwork, to becoming somebody who is much more of a detective, doing much more deduction“. Ultimately, the user will be called upon to decrypt scrambled audio messages, decode secret letters and more.
Rob Barnes, Creative Director at The Project Factory, explained the lengths to which the creators went to take this to the level that would be expected by even the most ardent Sherlock fans, “There’s some video in there that was filmed by Martin Freeman, himself, we did actually use an iPhone to record some of the pieces to camera“.
The app premiered on the UK App Store on Monday and will soon be available in the U.S. Unfortunately, not soon enough as the America only has two weeks left before series 3 ends…just sayin’.